Turquoise water and hard granite. The wide, cinematic frames — product in hand against a backdrop nobody scrolls past.
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Campaign Proposal · Prepared for LaCroix
Fall, In The Canadian Rockies.
A done-for-you fall campaign focused on content variation in an iconic fall location your audience loves.
The Campaign
Three looks.
One campaign.
A full season of content.
We build this around the window when the larches turn gold — the most recognisable version of autumn your audience will scroll past all season. Three distinct looks, shot across one corridor, so nothing in the library reads as the same photo twice.
Townsite energy. Coffee walks, storefronts, layered knitwear — the warm, casual UGC frames that feel like a real fall weekend.
The gold. Larch valleys and open trail — the hero imagery that carries the paid and retail assets straight through to the holidays.
Regions we'll shoot in
CanmoreBanffKananaskis
Direction
Three scenes.
One mood.
Warm layers against cold light. Gold, granite and steam off a cup. Not postcard scenery — people actually living in it, with the can where a hand would naturally be. Every frame below maps to one of three scenes we'll build the shot list around.
01Hiking Core
Local trail energy. Beanies, packed lunches, cooler backpacks and this season's hiking apparel — the can as part of the kit, not a prop.
8 refs
02Canoe Moment
Gatorade-blue water and the shot everyone recognises. The single most saveable frame in the whole library.
8 refs
03Downtown Banff Stroll
Friends walking and shopping in the fall. Reaches the city-lover who's never hiked a day in their life.
9 refs
Images shown for reference and educational purposes only. We claim no ownership of this content; all rights remain with their respective owners.
What You Get
A full campaign
centred around
content utility.
Polished brand photography and native-feeling UGC captured in the same session, so the campaign frames and the organic frames actually match. Every asset is planned against a real placement before we shoot it.
Campaign Photography
UGC Reels
Short Form Video Assets
Campaign development + production
Concept, shot list, moodboard and full production. One team from idea through to delivery — no handoffs.
Pre-campaign development meeting
One working session where your team signs off on direction, wardrobe, flavours and must-have shots.
Model & location sourcing
Casting, releases, scouting and permits handled end to end. You see options and pick; we do the rest.
Image library
Professional brand photography and UGC-style stills, built to carry feed, story, paid, retail and email.
Short-form video assets
Reels and UGC clips cut vertical, captioned and delivered ready to post — not raw footage for someone else to edit.
7-day delivery of all assets
Everything graded, named and foldered in a shared drive within one week. Fall content, in market during fall.
The Investment
Two ways
to make it
happen.
Same team, same three locations, same seven-day turnaround. The only difference is volume — how deep a library you walk away with. Pick one and it carries through to the next steps below.
Recommended
Campaign Pro
The full-depth library. Enough variation to carry paid, organic and retail from the first cool morning through to the holidays.
All-in$18,000
- Campaign development + production Included
- Pre-campaign development meeting Included
- Model & location sourcing Included
- Image library — professional + UGC 60+ images
- Short-form video assets 8 assets
- Reels 5
- UGC videos 3
- Delivery of all assets 7 days
What the budget covers
- Airfare (economy standard)
- Hotels & Lodging
- Transportation
- Meals on shoot day
- Model fees
- Location permits
- Props & styling
- Misc
Billed against receipts. Anything unspent comes back to you.
Campaign
The leaner cut. Same production standard and the same three locations, sized for a focused fall push rather than a full-season library.
All-in$14,000
- Campaign development + production Included
- Pre-campaign development meeting Included
- Model & location sourcing Included
- Image library — professional + UGC 30+ images
- Short-form video assets 5 assets
- Reels 2
- UGC videos 3
- Delivery of all assets 7 days
What the budget covers
- Airfare (economy standard)
- Hotels & Lodging
- Transportation
- Meals on shoot day
- Model fees
- Location permits
- Props & styling
- Misc
Billed against receipts. Anything unspent comes back to you.
- Your selection
- Campaign Pro
- Production fee
- $13,000
- Deposit to book
- $6,500
The expense budget covers travel, accommodation, vehicles, park permits, talent fees and on-location costs. It is billed against receipts — anything unspent comes back to you. The production fee is fixed.
Recent Work For LaCroix
The perfect
campaign to add
to the last two
quarters.
Spring, summer and festival are already in the library. Fall is the gap — and it's the one season your audience associates most strongly with a place like this.
Timeline
Greenlight
to delivery.
From the moment you say go, everything is on us. Four milestones, one week of production, assets in your hands on October 9th.
-
Step 01
Accept the proposal
Pick your package and send it back. We hold the dates and begin scouting immediately.
-
Step 02
Pre-campaign strategy call
We lock direction, models, wardrobe, flavours and the full asset list together. One call, everything signed off.
-
Oct 2
We shoot
Our team is on the ground across all three scenes. Nothing required from you.
-
Oct 9
All assets delivered
Graded, named and foldered in a shared drive. Ready to schedule the day they land.
About Us
Speers
Collective.
We're Joey & Christy — brand strategy and content partners based in California. We build seasonal content libraries for brands that need the work to perform, not just look good.
Joey Speers
Brand & Marketing Strategist, Filmmaker
joey@joeyspeers.com
joey@joeyspeers.com
Christy Speers
Content Strategist & Photographer
christy@christyspeers.com
christy@christyspeers.com
10+ yrsEstablished
in 2014
in 2014
400+Projects
delivered
delivered
7 DayAvg. turnaround
time
time
8+ yrsLongest
active client
active client
Speers Collective
Brand strategy & content partners, California
speerscollective.com
+1 916 303 0372